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SELECTED BRAND WORK

A curated selection of brand films, campaign systems, character direction, and fashion led content across beauty, luxury, and retail. Each project is shaped through a disciplined integration of casting, styling, motion, atmosphere, narrative, and brand specific visual language.

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PRADA BEAUTY

BEAUTY CAMPAIGN DIRECTION

A cohesive beauty campaign system spanning product color, casting, motion, macro detail, and still imagery.

HERMÈS

LUXURY FILM DIRECTION

A cinematic brand world shaped through heritage, craft, mythology, object symbolism, and restrained surrealism.

MAYA

SOCIAL FIRST CHARACTER SYSTEM

A directed character world built through brand specific styling, product integration, real locations, and a consistent visual point of view.

FULLBEAUTY / ROAMAN’S

FASHION RETAIL CONTENT STUDY

Movement, transformation, styling, retail energy, and product led entrance moments.

© 2026 Trevor McCarthy 
Independent brand concepts featured on this site are self-initiated and were not commissioned, endorsed, or approved by the brands represented.
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