CHARACTER &
SOCIAL CONTENT SYSTEM
MAYA
A directed virtual character shaped through fashion, interiors, objects, wit, and short form content behavior. Designed as both a visual persona and a flexible system for style, beauty, product, and place.
Creative Direction / Character Development / Fashion Styling / Social Content Direction / Worldbuilding / Editing
OVERVIEW
Maya is a virtual character built through a specific visual sensibility: fashion, interiors, objects, locations, humor, and everyday rituals. She extends creative direction into a living persona, creating a flexible system for social content, brand styling, and product led storytelling.
CHARACTER LOGIC
IDENTITY
POINT OF VIEW
PRODUCT BEHAVIOR
SOCIAL FUNCTION
Recognizable face, hair, attitude, and styling establish a consistent virtual personality.
Fashion taste, beauty language, locations, captions, and social tone give her a clear perspective.
Brands enter her world through what she wears, carries, applies, visits, uses, and posts.
Maya turns lifestyle moments into repeatable short form content, product context, and brand opportunity.
SOCIAL EDITS
WAY TOO LADURÉE
Fashion, movement, location.
TEA & PETALS
Café ritual, humor, lifestyle.
POST NO BILLS
Street styling, attitude, character.
ORDER, INTERRUPTED
Beauty, ritual, intimacy, product behavior.
STYLE CODES
FASHION
BEAUTY
LIFESTYLE
RETAIL /
SOCIAL COMMERCE
Outfit styling, seasonal drops, accessories, street style edits, and wardrobe behavior.
Rituals, application moments, product texture, skincare and fragrance.
Cafés, interiors, hotels, travel, everyday objects, books, and rituals.
Product discovery, styled use cases, post to purchase context, and brand partnerships.
WARDROBE / PRODUCT STYLING
Wardrobe and product function as character language: a way to build mood, social context, brand fluency, and visual memory. Maya’s styling reflects a controlled design sensibility while creating natural space for fashion, beauty, accessories, and lifestyle products.
a. belted leather shearling jacket – J.W. Anderson / b. pattern long dress – Gucci
c. tortoise shell sunglasses – Jacquemus / d. emerald ring – vintage
e. opal beetle earrings – vintage / f. gold link bracelet - Hermès
g. yellow suede trainers – Loewe / h. leather handbag – Celine
a. navy gold pattern blouse – Gucci / b. gold link bracelet - Hermès
c. braided leather bracelet – Hermès / d. canvas trouser – Jacquemus
e. leather straw tote- Jacquemus / f. suede trainer – Adidas
CREATIVE VALUE
Maya is a virtual extension of creative direction: an expression of taste, styling, image making, and social behavior. She does not exist as a static avatar or product vehicle. She is a persona shaped through audience facing content, where wardrobe, setting, humor, ritual, and brand references reflect a specific design point of view and the culture around her.
AUTHORSHIP
BRAND FLUENCY
SOCIAL FORM
WORLD BUILDING
Directed through taste, styling, image making, and narrative control.
A character world that absorbs fashion, beauty, objects, and product references naturally.
Short form edits, captions, rituals, and repeatable content behavior.
Locations, interiors, wardrobe, and objects shaped into a coherent visual identity.